John Heinsen, Bunnygraph Entertainment
Tuesday, September 16th, 2008 : 11:30 am : TV's Migration to Mobile
The Talk: The mobile space is today in its infancy. With the limitations of distribution, monetization, and technology leaving everyone with questions, it is truly a time for innovators as the American consumer discovers (and embraces) the “user experience” and how Hollywood broadcasters are trying to play catch-up to the booming global mobile marketplace.
Bio: John D. Heinsen is a 15 year veteran of the entertainment industry with experience in network news, independent film, broadcast television, and most recently the mobile space. He is currently President and Executive Producer of Bunnygraph Entertainment, Inc. Previously, John served for two years as Manager of Primetime Programming at the FOX Broadcasting Company and has worked in the Television Packaging and New Media/Branded Entertainment Divisions of International Creative Management (ICM). He currently serves on the Advisory Board of the Mobile Media Institute in Santa Barbara. Originally from Chicago, John is a graduate of the American Film Institute as well as the University of Arizona and is based in Los Angeles.
On CNMS: With Hollywood and Madison Avenue waiting for the digital space to monetize itself, the opportunity is here and now for Chicago to stop “fearing the cougar” and make itself the center of the Branded Entertainment marketplace.