David Armano, Critical Mass
Chicago Convergence @ MGFest : Thursday, January 22nd, 2009 : 9:00 am : Thinking Visually
The Talk: Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.
Bio: David Armano is both an active practitioner and thought leader in the worlds of experience design and digital marketing. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O’Reilly and Ad Age. David currently works for Critical Mass, a veteran digital agency focused on the creation of extraordinary experiences. He also writes industry perspectives for Ad Age, BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world.
On David: “It takes most bloggers at least a year to get noticed. It took David Armano two months. His blog, Logic & Emotion (http://darmano.typepad.com), can be a difficult read for those not familiar with topics like "social media'' and "interactive technologies.'' But the marketing community eats it up.”
~Crain’s Chicago Business