Alberto Knapp-Bjeren, The Cocktail
Chicago Convergence @ MGFest : Thursday, January 22nd, 2009 : 3:00 pm : New Media Experiences: 10 Revelations from the Trenches
The Talk: Across the world, media companies are solving the same problems with different strategies, some of them quite surprising. Alberto Knapp will present 10 interesting ideas from the European media landscape. These inspiring concepts, trends and formats are centered around the media consumer, not the media itself or the platform on which it is delivered.
Bio: Alberto Knapp Bjerén is CEO of The Cocktail (www.the-cocktail.com), Spain's leading Experience Design firm. He is also CEO of The Shaker (www.the-shaker.com), a community and blogging platform used by all industry-leading media organizations in Spain. He teaches at the IE Business School (www.ie.edu) in Madrid, the second-ranked MBA program in the world according to Business Week, and the 4th in Europe according to the Financial Times. Alberto carries more than 15 years of experience developing businesses and products for television, mobile and the internet.
Most recently, Mr. Knapp Bjerén has concepted and funded industry-leading ventures including UnVlog (www.unvlog.com), a video blog service, and Iwannagothere.net (www.iwannagothere.net), a collaborative travel guide in its early business stages.
About The Cocktail: The Cocktail is Spain's leading experience design firm. Having entered the market with ground-breaking media integration techniques and establishing the de facto platform for blogging in its country, the company is now expanding offerings internationally. With core capabilities in user-centered design, interaction design, and media development, Europe's leading companies (including MTV, BBVA, Telefonica, Nokia and Diageo) call on The Cocktail to reach consumers in new ways and retain relevance with existing customers.
