Mark Ailsworth, Chicago Interactive Marketing Association (CIMA)

Chicago New Media Summit : Monday, September 15th, 2008 : 2:00 pm : Interactive Marketing

The Talk: A Rising Tide Lifts All Boats

Bio: President
The Chicago Interactive Marketing Association
Midwest Sales
Undertone Networks

An accomplished executive with over 17 years of professional experience in marketing and advertising, Mark Ailsworth is presently Midwest director of sales for Undertone Networks. Profitable since 2002, Undertone is one of the digital landscape’s most trusted and respected online ad networks. Concurrently, Ailsworth serves as president for the Chicago Interactive Marketing Association (CIMA), a post he assumed in January 2008.

Prior to joining Undertone in July, Ailsworth built up the Midwest regional office of Pandora, the world’s premiere only destination for music discovery, and held various sales and management posts within AOL Chicago. Ailsworth’s career has also included positions in media planning – both traditional and online – client-side marketing, and college-level teaching in mass communication research and public opinion dynamics.

Ailsworth holds a bachelor’s degree in English Literature from the University of Virginia and a master’s in communication theory from the University of Michigan. He currently lives in Aurora with his two beautiful daughters, Caitlin and Anya, who simultaneously delight and terrify him with tales of their adventures in growing up in a digital world.