Joshua Palau, Avenue A | Razorfish
Chicago New Media Summit : Tuesday, September 16th, 2008 : 3:00 pm : Social Search Optimization
The Talk: This Session will explore how a company’s social media profile and tactics are now appearing in the search engine results with greater frequency. No longer is a company website the only asset that the search engines have to choose from, but now we are seeing results being pulled in from Facebook, Twitter, PR and videos. In addition to this, consumers are stating to use social sites as search engines.
BIO: Joshua manages the daily operations of Avenue A | Razorfish’s SEO, Feeds, and Web Analytics department to ensure the effective and efficient delivery of solutions to clients globally. Joshua dedicates much of his time researching the rapidly changing search and social industry to help clients anticipate, and respond to, changes in the landscape. He leads account teams in the development of strategic solutions that meet client goals.
Joshua has worked in the online advertising and marketing space since 1996. Before joining Avenue A | Razorfish, Joshua held the position of Product Director at Johnson & Johnson where he was responsible for the development of online marketing strategies for product marketing, marketing communications and sales training. Joshua pioneered many programs for J&J in the areas of search engine marketing, email marketing, webcasting, e-Learning, and web development.
Joshua frequently lectures on the importance of search and social media at industry events. He is a member of SEMPO (Search Engine Marketing Professional Organization) and a frequent contributor to iMedia Connection and writes is the editor of Search Marketing Trends, a weekly search newsletter that is distributed to clients and employees globally.
ON CNMS: "I am hoping to see more ideas in action."
On Joshua: He’s one of the fastest talkers you will meet and tells great stories. But the most important thing is that he gives you real ideas that can be used.
Avenue A | Razorfish helps industry leaders build great brands by creating engaging experiences for consumers wherever they live in the digital world, ranging from Surface screens to blogs. We believe the future of marketing is not about recycling TV spots or banner ads on websites. Marketing is all about harnessing the social and immersive nature of digital to build memorable experiences with consumers and empowering those consumers to share your brand with each other. Our clients put digital at the core of their ability to improve, even transform, their businesses.
To help our clients, we apply offerings that encompass digital advertising, website design, search, email, analytics, and social media, among other capabilities. Increasingly, Avenue A | Razorfish advises marketers on Social Influence Marketing [tm], our approach for employing social media and social influencers to achieve the marketing and business needs of an organization.
Avenue A | Razorfish employs more than 2,000 people in Australia, China, France, Germany, Japan, the United Kingdom, and the United States. Clients include Carnival Cruise Lines, Coors Brewing Company, Kraft, Levi’s, McDonald’s and Starwood Hotels. Los Angeles, New York Paris, Philadelphia, Portland, San Francisco, Seattle
LINKS: LinkedIn/Joshua Palau